Google has launched a new national campaign with creative agency 72andSunny Australia, showing how its latest Search tools help Australians connect through curiosity.
The campaign, Just Ask Google, focuses on everyday moments where Search bridges personal interests and relationships.
The ad follows a parent learning about K-Pop—specifically girl group LE SSERAFIM—to connect with their teenager, using tools like Google Lens, Circle to Search and AI Overviews.
Wesley Hawes: ‘The campaign brings to life how Google Search can empower people to better understand those they care about the most.’
Another film, featuring The Block alumni Maddy and Charlotte Harry, documents the duo renovating their grandfather’s home. This marks the first collaboration between Google and The Block, produced with 72andSunny and Nine Powered Studios.
“With more AI-powered features, Google Search is meeting the evolving search needs of our users, empowering Australians to find the answers they need seamlessly,” said Leah Ferris, Head of Search Marketing, Google Australia.
“This campaign highlights how Search helps everyone navigate their world, making discovery and connection more effortless and meaningful.”
72andSunny Australia Chief Creative Officer, Wesley Hawes, added: “Whether it’s a parent trying to learn the rules of their kid’s new favourite sport, a partner researching vegan baking, or someone diving into the world of K-pop, the campaign brings to life how Google Search can empower people to better understand those they care about the most.
“It’s not about knowing everything — it’s about wanting to know. Search almost becomes an act of love.”
The ad follows a parent learning about K-Pop—specifically girl group LE SSERAFIM—to connect with their teenager, using tools like Google Lens, Circle to Search and AI Overviews.
The campaign runs across TV, online video and as part of Google’s sponsorship of The Block, showcasing how Search innovations help Australians explore topics that matter to them and their loved ones.
This work follows a period of momentum for 72andSunny Australia, including new accounts with Big W, Princess Cruises, Stake and REA, and senior hires Alexandra Nel (Executive Strategy Director) and Sophie Sykes (Managing Director).
The campaign is now live across Australia.
Creative Credits
Client: Google Australia
Creative Agency: 72andSunny Australia
Production Company: Photoplay
Director: Michael Gupta
Casting: Citizen Jane
Post Production: The Editors
Audio: Otis Studios
Music Supervisor: Chris Chalmers @ Charmed Im sure
Media: MediaFuturesGroup, part of EssenceMediacom