Uber Eats has launched Dine Out with Uber Eats, a new product offering in-restaurant dining deals, with Sydney as the first city globally to pilot the initiative.
The new feature gives customers access to exclusive in-person offers at hundreds of local restaurants via the Uber Eats app.
To mark the launch, Uber Eats will host the House of Eats — a free, one-night-only dining event on 8 August.
The pop-up, curated by chef Danielle Alvarez, will feature a four-course menu showcasing dishes from participating restaurants, including Catalina, Fabbrica, and Mary’s. Wine pairings will be provided by local wine retailer and bar, P&V.
The event is produced by History Will Be Kind, with brand experience by Yakusan, creative by Hello Agency, and paid media handled by EssenceMediacom.
Menu highlights include Mary’s fried chicken with caviar, Fabbrica’s cacio e pepe with bottarga, Catalina’s pan-fried snapper with a herb salad, and Alvarez’s take on pavlova with sorrel sorbet and yogurt mousse.
House of Eats chefs: Mark Axisa, Catalina; Lou Dowling, P&V; Danielle Alvarez; Kenny Graham, Mary’s; Scott McComas-Williams, Fabbrica
Peta Fitzgerald, Uber Director of Communications, said: “Uber Eats is famous for bringing local restaurant food into Aussie homes and now we’re flipping that script with the launch of Dine Out to help drive more diners through the doors of the restaurants they love.
“Sydney has some of the best dining in the world so we’re incredibly privileged to launch the pilot Down Under with the help of Danielle Alvarez and our talented restaurant partners. House of Eats is all about shining a light on Sydney’s incredible food culture.”
HWBK Managing Director, Edwina Brook, added: “Shifting the focus for Uber Eats from delivery to dining out has been a delicious challenge. The House of Eats is a tribute to Sydney’s rich dining fabric – we wanted to harness what makes eating out in our city special to earn attention and drive social talkability as a world first for the brand.
“It was a no-brainer to team up with Danielle Alvarez to create a concept that’s playful, a menu that’s full of flavour and to keep Uber Eat’s restaurant partners front and centre.”
CREDITS
Client: Uber Eats
Head of Communications: Peta Fitzgerald
Communications ANZ: Joshua O’Connor
Head of Marketing ANZ: Nicole Bardsley
Senior Product Marketing Manager: Amisha Bajaj
Retail Marketing Lead ANZ: Margot Deltour
Senior Marketing Manager ANZ: Olivia Sykes
Social Media Lead APAC: Chanelle Murray
Social Media Associate ANZ: Haley Evirgen
Earned Creative & PR Agency: History Will Be Kind
Managing Director: Edwina Brook
Group Account Director: Rachael Gadgil
Strategy Director: Bella Rousis
Senior Account Director: Georgie Wilson
Account Director: Jack Hazeldine
Account Manager: Brooke Gascoigne
Brand Experience Agency: Yakusan
Managing Director: Gilles Merry
Executive Creative Director: David Mardon
Account Director: Amelia Gill
Senior Creative Producer: Eve Milburn
Digital Strategy and Creative: Hello
Director of Client Experience: Madeline Marovino
Account Director: Bella Ziino
Media Agency: EssenceMediacom
Client Partner: Nathaniel Thompson
Digital Director: Matt Leahy
Photography: Benito Martin
Photography Styling: Jess Johnson