Ubank has partnered with production agency Infinity Squared to launch a new campaign, See Money Better, Do Money Better, focusing on the challenges of modern money management.
The campaign coincides with the rollout of new Ubank features, including a Bills account and Bill Planner, designed to give customers greater visibility and control over personal finances.
Used with Ubank’s Spend and Save accounts, the tools create an integrated budgeting, banking and planning system within the Ubank app.
Developed by the digital bank’s in-house creative team with Infinity Squared, the campaign uses visual metaphors to depict everyday money challenges and show how Ubank’s tools can help customers manage income, expenses and savings goals.
“At the heart of this campaign is a simple insight: The shift towards a cashless society has made money feel abstract and chaotic,” Andrew Morrison, Chief Customer Experience Officer at Ubank, said.
“With subscriptions, automated payments, and micro-transactions flying under the radar, we frequently hear from young Australians that they feel financially disoriented.”
Features highlighted in the campaign include Cash Flow tracking for real-time monitoring, Bill Planner for managing recurring expenses, and Savings Targets for short- and long-term goals.
“Lack of visibility is a huge barrier to young people succeeding with money,” added Morrison.
“Ubank products are designed to help customers to see their money clearly so they can find more ways to get ahead. It’s exciting to bring that to life.”
Melanie Reardon, Executive Producer at Infinity Squared, said: “Infinity has been working directly with brands for more than 15 years now , and it’s great to see that approach becoming more commonplace.
“Collaborating closely with the in-house brand team at Ubank from the outset allowed us to move faster, stay aligned, and craft a campaign that works harder on screen.”
See Money Better, Do Money Better is running nationally across TV, online, outdoor and social channels.