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Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms
Opinion

Carl Sarney: Cannes Lions and what marketers can learn from long-term brand platforms

"What does it look like to have a long-term campaign made up of fresh, boundary-pushing creative executions?"

by Mediaweek Admin – Jun 24, 2024

Queensland University of Technology refreshes its platform via VML
Agencies

Queensland University of Technology refreshes its platform via VML

"The 'Real is' campaign has the authentic journeys of our students and alumni at its heart."

by Alisha Buaya – Jun 24, 2024

Houston promotes Gretel Maltabarow and Stacey Saunders
Agencies

Houston promotes Gretel Maltabarow and Stacey Saunders

Stuart O’Brien: "Their respective promotions demonstrate their ongoing commitment to our team and shows future Houston leaders."

by Alisha Buaya – Jun 21, 2024

Mutinex launch Marketers and Money conference with Brent Smart and Melissa Hopkins
Agencies

Mutinex launch Marketers and Money conference with Brent Smart and Melissa Hopkins

The conference aims to empower senior marketers to speak the language of the C-Suite when it comes to marketing results.

by Alisha Buaya – Jun 21, 2024

Atomic 212º's Tom Sheppard on 'making media smarter, faster, and accountable'
Agencies

Atomic 212º's Tom Sheppard on 'making media smarter, faster, and accountable'

"We are a dynamic and nimble team that has this great ability to roll up our sleeves and get work done at a very fast pace."

by Alisha Buaya – Jun 21, 2024

Meeting of The Minds: Shai Luft and Orna Flanagan from Bench Media
Agencies

Meeting of The Minds: Shai Luft and Orna Flanagan from Bench Media

Luft and Flanagan share their best career advice, hot takes, and what they currently have on repeat.

by Alisha Buaya – Jun 21, 2024

Carat wins Summit Homes Group media account
Agencies

Carat wins Summit Homes Group media account

"We were impressed with the quality of the proposition and the demonstrated experience shared."

by Alisha Buaya – Jun 20, 2024

Kent Pearson joins Connecting Plots as managing partner
Agencies

Kent Pearson joins Connecting Plots as managing partner

Pearson joins after stints at GROUND and TBWA\Eleven.

by Alisha Buaya – Jun 20, 2024

Cuddly Fabric Softener launches Love that Lingers campaign with VML
Brands

Cuddly Fabric Softener launches Love that Lingers campaign with VML

"Cuddly as a brand was a little disconnected from modern audiences."

by Alisha Buaya – Jun 20, 2024

72andSunny launches The Strategy Studio, Miné Cakmak and Aviva Mann return
Agencies

72andSunny launches The Strategy Studio, Miné Cakmak and Aviva Mann return

The Strategy Studio has opened in each of 72andSunny’s global locations – Sydney, New York, Los Angeles, and Amsterdam.

by Alisha Buaya – Jun 19, 2024

Day 2 Aussie Cannes Lions winners: The Monkeys, The Hallway, Ogilvy
Agencies

Day 2 Aussie Cannes Lions winners: The Monkeys, The Hallway, Ogilvy

Play It Safe, The Cardboard Cake, and 'Til It's Done took home metal.

by Alisha Buaya – Jun 19, 2024

'This period of time will forever be a career highlight': Rory Heffernan on the key to Atomic 212°'s new business growth
Agencies

'This period of time will forever be a career highlight': Rory Heffernan on the key to Atomic 212°'s new business growth

"I want to continue the effort and momentum here to solidify A212’s reputation as the best media agency in the industry."

by Alisha Buaya – Jun 19, 2024

Sophie Paterson joins Ogilvy PR as head of gaming and entertainment
Agencies

Sophie Paterson joins Ogilvy PR as head of gaming and entertainment

"The gaming and entertainment industries are at the forefront of cultural innovation ... there has never been more competition for eyes, ears, and attention."

by Alisha Buaya – Jun 19, 2024

Paper + Spark wins Al Aseel's brand strategy and comms account
Agencies

Paper + Spark wins Al Aseel's brand strategy and comms account

Anna Edwards, head of marketing, said the agency has already "made a tremendous impact on our business in just a few short months."

by Alisha Buaya – Jun 18, 2024

Tourism Tasmania and Josh Thomas entice Aussies with Odd Jobs via HAVAS Red and Starcom
Agencies

Tourism Tasmania and Josh Thomas entice Aussies with Odd Jobs via HAVAS Red and Starcom

Applications are open to be a wombat walker, oyster organiser, sauna stoker, wine whisperer, paranormal investigator, cave conductor, or star seeker.

by Alisha Buaya – Jun 18, 2024

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