Agency News
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Marketer Kathleen Gunther launches Gunther Consulting
'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'
by Alisha Buaya – Oct 30, 2024
People feel more resilient, in control and optimism to drive change: Havas 2024 Meaningful Brands
Olly Taylor: 'Rather than focusing on 'changing the world,' Australians are looking to improve their everyday lives. In a market dominated by duopolies and stifled by competition, the desire for change is turning into action.'
by Alisha Buaya – Oct 30, 2024
Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024
Fashion retailer Suzanne Grae appoints Tug Sydney to drive digital marketing
Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing.
by Mediaweek Admin – Oct 29, 2024
How to buy tickets for the Mediaweek Agency 50, 2024
Last year, CEO of GroupM Australia & New Zealand Aimee Buchanan took the #1 spot on the Agency 50 list.
by Mediaweek Admin – Oct 29, 2024
Praise launches its 'give it some mayo' brand platform via Connecting Plots
The brand campaign is the first major work for Praise by Connecting Plots, who were appointed in June 2023.
by Alisha Buaya – Oct 28, 2024
Media buyers on Nine upfront 2025: Network highlights 'strategic move' and 'commitment to innovation' as it 'briefly acknowledges the elephant in the room'
Lorraine Woods, Chris Nolan, Marco Norder, Jonatan Morales, Stefan Boden, Sarah Thom and Kevin Fernandes shared their thoughts and opinions on Nine's upfront with Mediaweek.
by Alisha Buaya – Oct 28, 2024
Atomic 212° appoints Rory Heffernan as CEO: 'I will continue to focus on innovation and how we best equip our clients and team into the future'
Heffernan will succeed Claire Fenner, who resigned earlier this month.
by Alisha Buaya – Oct 28, 2024
Meeting of The Minds: Claxon's Serena Vanstone and Danny Molyneux
Vanstone and Molyneux share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Oct 25, 2024
Lee Stephens launches his new agency, Meerkat Media
Lee Stephens: 'Meerkat's mission is to transform raw data into insights that deliver measurable impact for its clients.'
by Alisha Buaya – Oct 23, 2024
IHAC opens entries for 2025 Awards and introduces two new categories
Abby Blackmore: "I'm particularly excited to see submissions that make a positive impact on their communities as well as those highlighting fresh, emerging talent."
by Alisha Buaya – Oct 23, 2024
Loan Morris launches independent media agency ABL Digital Media
The agency is the result of a restructure of Morris's previous Australian agency, 27 Degrees Media and will work with the agency to offer clients services in both the Australian and European markets.
by Alisha Buaya – Oct 23, 2024
GMSV captivates Corvette enthusiasts in latest campaign via MIK Studio and MBCS
Trent Peppercorn: 'Our strategy was to demonstrate the juxtaposition between raucous power and refined innovative performance that puts a song in the hearts of every driver.'
by Alisha Buaya – Oct 23, 2024
iD Collective merges with Noisy Beast Group
David Brown: "I am really excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice."
by Alisha Buaya – Oct 23, 2024
Bench Media unveils new commerce and retail media offering as it partners with nudie juice
Anthony Fargeot: 'Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage.'
by Alisha Buaya – Oct 22, 2024
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