Agency News
Latest stories
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef
Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'
by Alisha Buaya – Oct 16, 2024
Advertising Industry Careers launches its Graduate Directory
Advertising, marketing, and media employers listed with AIC can also submit a brief outlining their graduate opportunities.
by Mediaweek Admin – Oct 16, 2024
Thinkerbell builds CX capabilities with acquisition of HardHat
Margie Reid: 'This will mean that we can unleash the power of Measured Magic for our clients across their entire customer experience.'
by Alisha Buaya – Oct 16, 2024
Tag promotes Zoe Goodhardt to partner
Gary Tenenbaum: 'It's great to be able to recognise Zoe’s contribution to TAG by officially naming her as a partner.'
by Alisha Buaya – Oct 16, 2024
Thinkerbell and VMO launch a-peeling campaign for National Banana Day
Philippa Netolicky: 'Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us.'
by Alisha Buaya – Oct 16, 2024
GroupM and Avenue C commit to AgeInc's Age Inclusive Employer Endorsement principles
Greg “Sparrow” Graham: "When AgeInc approached us to help spread the word among adland agencies re its initiative, we jumped at the chance."
by Alisha Buaya – Oct 15, 2024
MFA launches psychosocial safety guide for agencies, clients and media owners
Linda Wong: "The MFA People First Playbook was created in recognition of the critical importance of mental health and psychosocial safety in the workplace."
by Alisha Buaya – Oct 14, 2024
Wavemaker promotes Steve Thornton, Kristy Kinzett and Stephen Drawbridge
Peter Vogel: "Promoting from within is a big part of Wavemaker’s culture of positively provoking growth for our people, our business and our clients."
by Alisha Buaya – Oct 14, 2024
Cody Simpson and Great Northern Brewing Co. enjoy the great outdoors via Clemenger BBDO
Ant Phillips: "The six part adventure and interview series is the beginning of Great Northern’s move into entertainment and we’re excited to bring it to life."
by Alisha Buaya – Oct 14, 2024
'We're in the business of simple, not easy': Duncan Allan, Cameron Roberts, Tom O'Connor launch independent media agency Fourteen10
Bryan Wilmot, CMO of foundation client Stake, also spoke to Mediaweek about the agency's support as start-up to becoming Australia's the third-largest broker.
by Alisha Buaya – Oct 14, 2024
'I like to be a bit of an agitator': Atomic 212's Asier Carazo on building 'the best strategy team in Australia'
Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.
by Alisha Buaya – Oct 13, 2024
Meeting of The Minds: Orange Line's Aishling Farrell and Ayaki Ito
Farrell and Ito share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Oct 11, 2024
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
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