The search is underway for the new Chair of Boomtown following Brian Gallagher’s decision to step down as the inaugural Chairman after taking a new role as Nine Radio’s Commercial Director – Audio.
Gallagher led the establishment of the collective of nine media owners representing the 9.9 million people who live in regional Australia and has been its Chairman since its inception in 2020.
“The Boomtown collective members would like to acknowledge the remarkable legacy that Brian leaves in the creation of Boomtown five years ago,” the Boomtown collective said.
“As Chairman of Boomtown, Brian has fundamentally reshaped the regional advertising landscape in Australia.
“A passionate advocate for regional media, Brian was the driving force behind the creation of Boomtown, an industry-first initiative born from his vision to change the perception of regional Australians in the eyes of national advertisers.
“What began as an idea quickly became a powerful movement, uniting media owners, agencies, and brands, and shining a spotlight on the unmatched potential of the 9.9 million Australians living in regional areas.
“Boomtown has begun the process of recruiting a new Independent Chairman and will make an announcement in due course.”
Gallagher said of his decision to step down: “It is with mixed emotions that I step down as Chairman of Boomtown. It’s been an extraordinary privilege to serve as Chairman and to champion the potential of regional Australia.
“When we launched Boomtown, the goal was simple – to shine a light on the value of regional audiences to national advertisers and I’m incredibly proud of how far we’ve come. Boomtown is now firmly established, with growing momentum, industry-wide support, and proven results.
“It’s in a strong position to continue flourishing, and I have every confidence that it will go from strength to strength. I look forward to watching its continued success.”
Top image: Brian Gallagher