Vihan Mathur

Ex-Woolworths AI lead and agency founders launch AI decision engine Rumblings
Rumblings was built in response to a growing problem for marketing teams: more information than ever, but less clarity on what matters.
by Vihan Mathur – May 11, 2026

SICKDOGWOLFMAN taps James Wills as creative director
Wills’ appointment follows the October hire of Laura Agricola-Moss as strategy director.
by Vihan Mathur – May 11, 2026

Arthur Sadoun in line for potential A$17.1m Publicis package
Sadoun’s proposed pay rise comes after WPP shareholders approved CEO Cindy Rose’s A$20.7 million total potential package.
by Vihan Mathur – May 11, 2026

VFC tackles streaming frequency with new industry research project
The research will examine how frequency requirements vary across campaign KPIs.
by Vihan Mathur – May 11, 2026

Wonderful wins four golds at international Communicator Awards
The agency took home four golds and two silvers for its work with Aruma and Millbray.
by Vihan Mathur – May 8, 2026

Ali Wong returns for Vodafone to take aim at big telco pricing
The campaign says they can get a 'big telco experience that’s cheaper than TBLEEPra'
by Vihan Mathur – May 8, 2026

IMAA opens applications for 2026 Pitch-Chella
Applications for the 2026 program close on Wednesday, 20 May.
by Vihan Mathur – May 8, 2026

Suzuki swaps flowers for fuel in Mother’s Day Swift Hybrid campaign
The campaign leans into the idea of “the gift of extra fuel” for a car with strong mileage, aimed at “the mums that go the extra mile.”
by Vihan Mathur – May 8, 2026

'Unsolicited enquiries from parties': Pedestrian Group for sale?
The review comes as Nine Entertainment has completed its $850 million acquisition of QMS Media.
by Vihan Mathur – May 7, 2026

News Corp Australia reshapes leadership as Mark Reinke retires
Reinke’s career has spanned 40 years across metals and mining, telecommunications, financial services and media.
by Vihan Mathur – May 7, 2026

UM Australia taps Jessica Lauria to lead Sydney office
Lauria’s appointment is effective May 18.
by Vihan Mathur – May 7, 2026

'Failure of their legal obligations': Canva fined $792,000 over late financial filings
The company was two years late in filling their 2024 and 2023 accounts.
by Vihan Mathur – May 7, 2026

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