Mediaweek Admin
Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
by Mediaweek Admin – Feb 6, 2024
Publicis Groupe nets Tribal DDB's Davy Rennie to lead Digitas Australia and Balance
Rennie joins the Groupe after more than six years as national managing director of digital agency Tribal DDB.
by Mediaweek Admin – Feb 6, 2024
IAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
by Mediaweek Admin – Feb 6, 2024
Roundup: Tom Elliott, TV battle for prominence, Ben Roberts-Smith
Facebook, Snap, Tucker Carlson, Google and Yahoo, AI, CNN, Dad’s Army, Mike Goldstein, Muster Dogs, Gillon McLachlan
by Mediaweek Admin – Feb 6, 2024
PHD Australia wins McCain
PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
by Mediaweek Admin – Feb 6, 2024
Tom Heddon joins Channel Factory in the new role of head of sales for Victoria
Heddon will be responsible for maximising revenue and providing strategic direction and leadership to the local sales team.
by Mediaweek Admin – Feb 5, 2024
TV Ratings February 4, 2024: Nine takes top two places with MAFS and 60 Minutes
ABC's Muster Dogs records a total TV national reach of 1,171,000
by Mediaweek Admin – Feb 5, 2024
Former Triple M boss Mike Fitzpatrick to run ABC radio cap city stations and sport
New ABC Radio roles too for Phoebe Bennett and Beverley Wang
by Mediaweek Admin – Feb 5, 2024
Advertising Industry Careers partners with Mediaweek to launch jobs page
The Mediaweek Jobs page aims to help candidates connect, learn and apply for career opportunities inside the industry.
by Mediaweek Admin – Feb 5, 2024
Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
IMAA and ThinkNewsBrands unveil Publishing & News101 education module
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
by Mediaweek Admin – Feb 5, 2024
Triple M proves that Aussie rock and Taylor Swift go together All Too Well
Triple M has collaborated with some of Australia’s most well known rock artists to cover Swift's hits
by Mediaweek Admin – Feb 5, 2024
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