Mediaweek Admin
Kargo brings cross channel performance tool CORE product to APAC
Kargo originally launched CORE in APAC for video and has now expanded the offering.
by Mediaweek Admin – Feb 23, 2024
Billy Baxter: I was told "If you're not an agency CEO by 45, plan a second career." Why is it still true?
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form their own agencies."
by Mediaweek Admin – Feb 23, 2024
"Very hard not to grow" Guideline SMI predicts growth for Australian ad market in 2024
A soft start to 2024 will shift with the market set for a strong second half.
by Mediaweek Admin – Feb 23, 2024
Roundup: Mike Sneesby on gambling ads ban, Instagram news, BuzzFeed lay offs
Hubbl, Disappearance of TV star and his partner, AI, Dating shows, Australian Sports Commission awards
by Mediaweek Admin – Feb 23, 2024
Netflix launches 'Tudunny' pop-up in response to YouGov findings
According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.
by Mediaweek Admin – Feb 22, 2024
San Remo releases first work with Emotive, revamps 23-year-old 'We're Family' brand platform for next generation
"It's classic brand building.”
by Mediaweek Admin – Feb 22, 2024
ARN reports 22% drop in profits, promises further cost-cutting and improved performance
The radio company has also recommitted to its takeover of competitor Southern Cross Austero, flagging that it hopes to execute a binding transaction next month.
by Mediaweek Admin – Feb 22, 2024
DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary
"In an unreasonably short amount of time they’ve proven themselves to be a couple of the most exciting creatives in the country."
by Mediaweek Admin – Feb 22, 2024
Nine profits fall 21% amidst "weaker economic and advertising market conditions"
Sneesby continued that cost-cutting measures were working, and thanked "all of our people for their focus on efficiencies and willingness to embrace change."
by Mediaweek Admin – Feb 22, 2024
Taylor Swift, Queen Mary and holiday planning garnered the most interest in January, Ipsos iris data reveals
Ipsos iris data reported travel content had the highest audience in January.
by Mediaweek Admin – Feb 22, 2024
PHD retains AFL media account
PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in PHD's hands, the account will be run out of Melbourne.
by Mediaweek Admin – Feb 22, 2024
Roundup: ABC ends fact-check partnership with RMIT, Taylor Swift, "Best Survivor exit ever"
Julian Assange, Warner Music, Beatles get a biopic, The Kid Laroi, Ewen MacIntosh passes away
by Mediaweek Admin – Feb 22, 2024
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