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Mediaweek Admin

Joined 201522920 posts
Mediaweek Admin
Activation Union promotes Bianca Ellershaw and KT Leslie
Agencies

Activation Union promotes Bianca Ellershaw and KT Leslie

Rosie Carter: 'With the addition of KT to the team and Bianca's promotion, we are poised for exciting growth.'

by Mediaweek AdminNov 7, 2024

Kantar unveils 2025 marketing trends: Key insights on AI, inclusivity, and brand growth
News

Kantar unveils 2025 marketing trends: Key insights on AI, inclusivity, and brand growth

From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks.

by Mediaweek AdminNov 7, 2024

Resolution Digital's Melanie Williams: What is CRO's true impact on ROI?
Opinion

Resolution Digital's Melanie Williams: What is CRO's true impact on ROI?

The significance of CRO cannot be overstated, particularly when every click and digital interaction holds the power to shape business outcomes.

by Mediaweek AdminNov 7, 2024

Podcast Week: Over The Back Fence, ESPN's Around The Wicket
Audio

Podcast Week: Over The Back Fence, ESPN's Around The Wicket

The Battle for Creativity, Unmasking Reality.

by Mediaweek AdminNov 7, 2024

DoubleVerify unveils attention offering for publishers to enhance measurement
News

DoubleVerify unveils attention offering for publishers to enhance measurement

Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'

by Mediaweek AdminNov 7, 2024

Media Roundup: Trump returns to White House, Nine's cultural reset, News Corp shares, Bruce Lehrmann appeal
News

Media Roundup: Trump returns to White House, Nine's cultural reset, News Corp shares, Bruce Lehrmann appeal

Kate McCartney and Kate McLennan pick a Hemsworth for Prime Video's Deadloch 2, The real reason Guy Sebastian quit The Voice.

by Mediaweek AdminNov 6, 2024

Westfield releases its ‘Feels Like Christmas’ festive campaign via AKQA
Brands

Westfield releases its ‘Feels Like Christmas’ festive campaign via AKQA

Chad Mackenzie: 'This was an absolute treat to work on.'

by Mediaweek AdminNov 6, 2024

Eurovision On Tour brings glitz and glam to Australian stages
News

Eurovision On Tour brings glitz and glam to Australian stages

Australia's Dami Im and Silia Kapsis will also perform as part of the live experience.

by Mediaweek AdminNov 6, 2024

Fox Corp media profits: Revenue up 11% off the back of US election campaigns ads
Television

Fox Corp media profits: Revenue up 11% off the back of US election campaigns ads

Lachlan Murdoch: FY 2025 ‘off to a solid start across our portfolio with strong audience growth at Fox News, record political advertising.’

by Mediaweek AdminNov 6, 2024

Dare Iced Coffee launches refreshed brand platform via Thinkerbell
Agencies

Dare Iced Coffee launches refreshed brand platform via Thinkerbell

Suzi Williamson: 'It's all about being able to provide a timely moment of clarity when you need it most, wrapped up in that playful Dare tone that the brand is so famous for.'

by Mediaweek AdminNov 6, 2024

Former Football Federation Australia chief Ben Buckley joins Vudoo board
News

Former Football Federation Australia chief Ben Buckley joins Vudoo board

Nick Morgan: 'His counsel will be invaluable as we continue to help brands, publishers, and agencies monetise static online, mobile and web content.'

by Mediaweek AdminNov 6, 2024

Line of Fire report released: ABC clears itself of deliberately misleading audiences
News Brands

Line of Fire report released: ABC clears itself of deliberately misleading audiences

‘No evidence that anyone at the ABC ... deliberately doctored, falsified, manipulated or distorted information, material or evidence.’

by Mediaweek AdminNov 6, 2024

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