Dan Barrett
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Dan Barrett – Oct 8, 2025
Australians are paying to stream more now than ever before. And in a shock: we're all pirating less.
A new report has shown a dramatic increase in the amount we are spending to watch subscription streaming TV in Australia as global piracy plummets.
by Dan Barrett – Oct 7, 2025
Choosing the right creators for your campaign: Fabulate's SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
by Dan Barrett – Oct 7, 2025
From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare
Copyright violations are rife on OpenAI's AI video generation platform Sora with users having a great time with beloved characters.
by Dan Barrett – Oct 3, 2025
Surf's up as oOh!media launches new 'Beaches Network' across coastal Australia
oOh!media has launched its Beaches Network, giving advertisers access to more than 100 coastal locations nationwide, including Bondi, St Kilda, Glenelg and Cottesloe.
by Dan Barrett – Oct 3, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Dan Barrett – Oct 2, 2025
DoorDash's new brand campaign reveals carrier bags who know all your secrets
DoorDash Australia has unveiled a new brand platform via DDB Sydney, featuring talking delivery bags and a distinctly local challenger tone.
by Dan Barrett – Oct 1, 2025
OpenAI launches Sora2 with an app promising to be the TikTok of AI video
OpenAI has unveiled its new video generation tool, delivering much better video and audio synchronised. Users can play with it via a TikTok-style app.
by Dan Barrett – Oct 1, 2025
Moira Hogan exits BritBox Australia amid BBC streaming structural reorganisation
Moira Hogan is departing BritBox International after five years, having played a pivotal role in launching and growing the business in Australia.
by Dan Barrett – Oct 1, 2025
Balancing AI and media reputation against the concerns of freaked-out workers
AI adoption is framed positively in Australian media, but faces reputational risks as unions and public sentiment emphasise job losses and customer service failures.
by Dan Barrett – Sep 30, 2025
Box office: Even Leo can't steal the crowds from The Bad Guys 2 during school holidays
It was One Battle After Another at the box office this weekend.
by Dan Barrett – Sep 29, 2025
WPP Media wins Suncorp account with new Open Era model
Suncorp has appointed WPP Media to its media account, unveiling a bespoke Open Era agency model to support its portfolio of brands including AAMI, Apia and GIO.
by Dan Barrett – Sep 29, 2025
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