Mediaweek Admin
Podcast Week: Hamish & Andy’s Remembering Project, Spotify's new creators platform, Uncomfortable Growth
Imagination: The Key to Attention and Recall.
by Mediaweek Admin – Dec 5, 2024
Stop selling tactics as strategy: The dangerous misuse of business language
Vinnie Romano: 'Throughout my career, I’ve had colleagues and peers glamourise the term, yearning to be a part of the strategic thinking for the firm and its clients.'
by Mediaweek Admin – Dec 3, 2024
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
Imagination: The Key to Attention and Recall
'Audio advertising doesn’t just communicate – it lets the audience live the message.'
by Mediaweek Admin – Nov 28, 2024
TV Ratings 27 November 2024: Family of 95-year-old taser victim break silence during A Current Affair
Seven News reached 1.7m.
by Mediaweek Admin – Nov 28, 2024
PepsiCo joins Shift 20 Initiative as an official brand partner
Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'
by Mediaweek Admin – Nov 28, 2024
ATN becomes first Australian publisher to receive Adelaide Metrics score
The Australia Traffic Network (ATN) has become the first publisher in Australia to undergo a comprehensive attention audit with Adelaide, revealing its premium content and accompanying ad placement…
by Mediaweek Admin – Nov 28, 2024
Nine's Christmas Eve Tradition: Vision Australia's Carols By Candlelight
David Campbell and Sarah Abo return to present.
by Mediaweek Admin – Nov 28, 2024
Seven's Andrew Brain: From hindsight to foresight - the evolution of audience intelligence
'We’re putting the future in the hands of brands, giving them tools to surface insights, that lead to better planning, buying and measuring campaigns in an increasingly complex market.'
by Mediaweek Admin – Nov 28, 2024
Sebastian Diaz: The AI gamble that can undermine business
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
by Mediaweek Admin – Nov 28, 2024
Hamish & Andy’s Remembering Project returns for the sixth season on LiSTNR
Sam Cavanagh: 'It doesn’t get better than hearing their very first demo tape. I think the boys’ reaction will surprise and delight people.'
by Mediaweek Admin – Nov 28, 2024
Boost Mobile appoints WiredCo. as its media agency
Jason Haynes: 'From the outset we were impressed with WiredCo’s overall approach, expertise and mindset, and believe they are well-placed to help us further accelerate our growth.'
by Mediaweek Admin – Nov 28, 2024
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