Amy Shapiro
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
R/GA appoints Marie Conley as executive strategy director
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
by Amy Shapiro – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Amy Shapiro – May 14, 2024
Bernard Salt wants marketers to stop oversimplifying older demos
"They just need to be spoken to the right way and enticed into spending in various ways.”
by Amy Shapiro – May 13, 2024
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Amy Shapiro – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
'We need to come together to defend our industry': Josh Faulks opens AANA RESET
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth and profitability."
by Amy Shapiro – May 9, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
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