Amy Shapiro
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Amy Shapiro – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Amy Shapiro – May 16, 2024
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
Pizza Hut hit with $2.5 spam fine from ACMA
The restaurant chain sent over 10 million marketing messages in breach of Australian spam laws across a four-month period.
by Amy Shapiro – May 16, 2024
KFC's 'Look on the Fried Side of Life' named favourite Aussie ad
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
by Amy Shapiro – May 16, 2024
Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
by Amy Shapiro – May 15, 2024
Netball WA appoints 303 MullenLowe
"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader strategy."
by Amy Shapiro – May 15, 2024
Red Rooster and Four'N Twenty launch collab via Leo Burnett
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."
by Amy Shapiro – May 15, 2024
Innocean and Paper Moose launch 'Love Our Work' industry charter
"Toxicity amongst ourselves makes this multi-billion dollar industry smaller."
by Amy Shapiro – May 15, 2024
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Amy Shapiro – May 15, 2024
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