Alisha Buaya
GroupM welcomes strengthens commerce team with new hires
Marc Lomas: 'Investing in top talent is crucial in today's dynamic commerce environment.'
by Alisha Buaya – Feb 24, 2025
Fabulate welcomes former GroupM executive as client service and operations director
Toby Kennett: 'Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
Media Movers: Andrew Hicks, Nikki Grafton, Nik Doble and Carla Mathisen
Plus: Max McKeon, Christine Watts, Todd Reilly and Joanna Lilley.
by Alisha Buaya – Feb 21, 2025
Google admits major Privacy Sandbox failures in CMA report
James Bayes: 'This pullback on Privacy Sandbox may demonstrate that Google is quietly retreating from the open internet ahead of the DOJ trial resuming next month.'
by Alisha Buaya – Feb 21, 2025
Westpac appoints BMF as its creative agency
Carolyn McCann: 'Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future.'
by Alisha Buaya – Feb 21, 2025
Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Western Sydney International airport launches tender for out-of-home digital advertising
There will be around 80 different digital advertising assets across the airport, including large format outdoor digital signage and in-terminal advertising screens.
by Alisha Buaya – Feb 21, 2025
Ogilvy appoints new executive creative director in Sydney
Michelle Holland: 'Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent.'
by Alisha Buaya – Feb 21, 2025
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