Alisha Buaya
Claxon wins Phizz media and creative, eyes UK market
The win comes ahead of the agency's official UK expansion later this year.
by Alisha Buaya – Apr 11, 2024
Meeting of the Minds: Bard Barber and Tori Fraser from Houston
Barber and Fraser share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Apr 10, 2024
JCDecaux launches 3D format alongside Alone Australia S2
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
by Alisha Buaya – Apr 10, 2024
Grill'd appoints DEPT digital agency partner as burger chain launches new iOS/Android app
The new app comes after the burger chain launched a campaign for the AFL’s Gather Round event in Adelaide.
by Alisha Buaya – Apr 10, 2024
Hearts & Science launches Renewables Ad Engine with Sanofi Consumer Healthcare
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
by Alisha Buaya – Apr 10, 2024
Mentally Healthy 2024 survey launches
Andy Wright: "The more responses we get, the better our understanding will be of where the opportunities and barriers to improvement are."
by Alisha Buaya – Apr 10, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
Veridooh appoints Nick Parker as global president
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
by Alisha Buaya – Apr 9, 2024
OMD unites rival radio networks for Leukaemia Foundation campaign
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
by Alisha Buaya – Apr 9, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
Specsavers takes AUNZ media account to pitch
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
by Alisha Buaya – Apr 8, 2024
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