Alisha Buaya
PHD promotes David Bielenberg and Elyse Foley to national roles
Stuart Bailey: 'We are excited to see them transfer the great work and momentum they have driven in the Melbourne and Sydney markets to a wider national remit.'
by Alisha Buaya – Oct 8, 2024
Australian Unity launches its 'Real Wellbeing: Balance Your Being' brand campaign via The Royals
Andrew Siwka: "This was a rare opportunity to tell the story of Australian Unity’s 180 year history of helping Australians achieve greater wellbeing in their day to day lives."
by Alisha Buaya – Oct 7, 2024
INVNT and SXSW Sydney bring back The Discovery Stage and unveil the 2024 line-up
Laura Roberts: 'We're igniting the spark between culture and brands by pairing up panelists that you may never expect to see on a stage together.'
by Alisha Buaya – Oct 4, 2024
McDonald's and Akcelo launch a 'Very Important Purple' campaign to mark the Grimace Shake release
Oskar Westerdal: 'With this campaign, we’ve captured the unfiltered excitement of the Aussie public and Macca’s own crew.'
by Alisha Buaya – Oct 4, 2024
URBNSURF appoints Rocket Agency as digital agency
Hayley Wallace: 'Their approach to performance marketing and track record in solving similar challenges for other brands made them stand out during the bid process.'
by Alisha Buaya – Oct 4, 2024
The Ads That Made Us: Benny Moore's wildcard, Uncle Toby's oats and Schweppes 'Burst'
This week: Benny Moore, Julie Herczeg and Tim Kirby.
by Alisha Buaya – Oct 4, 2024
Media Movers: Majella Hay, Harry Preston, Rachel Miller, Ashleigh Carter, Matt Buchanan and Marton Pettendy
Plus: Robbie Brammall, Shannon Hollis, Nick Riewoldt, Kiri Johnston.
by Alisha Buaya – Oct 4, 2024
TikTok Ad Awards return with new small business award category
Brett Armstrong: "Our partners continue to push the boundaries of creativity, delivering outstanding campaigns, and I’m excited to see the quality of entries this year."
by Alisha Buaya – Oct 3, 2024
Emotive and Optus go 'All In' for Australian small businesses with new campaign launch
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business community."
by Alisha Buaya – Oct 3, 2024
Australian businesses lack insights into key stakeholders groups: Sefiani research
Robyn Sefiani: 'Without genuine stakeholder insights, Australian businesses risk disconnecting from their audiences, potentially eroding trust.'
by Alisha Buaya – Oct 2, 2024
Forty Winks responds to Ikea's 24-hour sleep billboard with 'friendly-neighbourhood-sleep-advisors' via Bursty
Pancho Gutstein: "We felt it was our responsibility to pull the team together and help a mate out. We’re serious about sleep… and a having bit of fun too."
by Alisha Buaya – Oct 2, 2024
91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn
Cayla Dengate: "It will be important for workers to stay informed, upskill and continuously learn."
by Alisha Buaya – Oct 2, 2024
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