Alisha Buaya
M&C Saatchi Group appointed to launch Jaecoo in Australia by Chery Motors
Lewis Lu: "Their strategic approach and understanding of our brand have already begun to elevate our narrative and how we will connect with customers."
by Alisha Buaya – Oct 2, 2024
Ikea launches 24-hour sleep billboard with 'Australia's worst sleeper' in Sydney Circular Quay
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
by Alisha Buaya – Oct 2, 2024
Oxfam and Bullfrog to launch ONLY SHAMPOO to take action on global food inequality
Dan Sparkes: "The campaign is designed to stir a sense of unease, to take something as familiar as shampoo and use it as a mirror to reflect on how disconnected we’ve become from the realities of inequality."
by Alisha Buaya – Oct 2, 2024
KFC launches The Flavour Has Spoken campaign via Ogilvy
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way."
by Alisha Buaya – Oct 2, 2024
Mr Chen's marks National Dumpling Day with 'Find Aunty Chen' via DDB Group Melbourne
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador. If you can track her down, that is."
by Alisha Buaya – Oct 2, 2024
BCM Group spotlights student purpose in Griffith University's new 'Make it Matter' brand platform
Damien Musgrave: "It’s been special to work so collaboratively both with Griffith and the students themselves to create something truly unique to the category."
by Alisha Buaya – Oct 2, 2024
oOh!media launches 3D out of home campaign with ANZ Falcon
Chris Freel: "ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network."
by Alisha Buaya – Oct 2, 2024
End Food Waste teams up with Hopeful Monsters to launch The Great Unwaste campaign
Mandy Hall: “Hopeful Monsters was a standout in the pitch, creating a platform that immediately captures the energy needed to tackle this enormous challenge."
by Alisha Buaya – Oct 1, 2024
IAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to positively shape the future of the industry.
by Alisha Buaya – Oct 1, 2024
AAMI rescues the AFL Grand Final for a third year via OMD
Nick Hurley: "Our media-first approach to the AFL Grand Final ensures that AAMI’s campaign isn’t just seen, but truly experienced by fans across platforms."
by Alisha Buaya – Oct 1, 2024
Atomic 212° promotes Ashleigh Carter to general manager, Sydney
Rory Heffernan: "Ash has continuously delivered great results for our clients, our team and our business, and it’s a real pleasure to see her take on this important new role."
by Alisha Buaya – Oct 1, 2024
MYOB appoints iProspect as its media agency of record
Dean Chadwick: "iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where this partnership can take us."
by Alisha Buaya – Oct 1, 2024
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