Alisha Buaya
Clemenger BBDO makes six appointments to its team
The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone and art director Zaneta Vincent.
by Alisha Buaya – Oct 21, 2024
Superloop brings back planking in latest campaign via Leo Burnett and Zenith
Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."
by Alisha Buaya – Oct 21, 2024
Media buyers on Foxtel's 2025 upfront: 'Refreshing' and 'promising' offerings amid 'more competition than ever'
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
by Alisha Buaya – Oct 21, 2024
Media Movers: Nicola Barnes, Gus Worland, Rebecca Darley, Bronwyn van der Merwe and Matt Michael
Plus: Stephen Drawbridge, Kristy Kinzett, Steve Thornton, Claire Bradley and Ricky Chanana.
by Alisha Buaya – Oct 18, 2024
Rebecca Darley resigns from Domain Group and joins TPG Telecom as group chief marketing officer
Darley's appointment at TPG follows the decision of current chief marketing officer, John Casey, to step back from the role.
by Alisha Buaya – Oct 17, 2024
iProspect promotes Nicola Barnes to head of investment
Marcelle Gomez: 'Nicola has been an incredible force within our business, driving our investment product and broader agency initiatives.'
by Alisha Buaya – Oct 17, 2024
DDB Group Sydney unveils sustainability Change The Brief Alliance initiative
Sheryl Marjoram: "This is more than just a behaviour change; it is a key strategic initiative that will run through the DNA of the agency."
by Alisha Buaya – Oct 17, 2024
The Annex unveils new corporate branding as it expands local offering and services
Mardi Caught: 'I'm excited about the next steps we are taking - moving into community management and tour marketing, alongside the recorded music services we've always offered.'
by Alisha Buaya – Oct 17, 2024
QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'
Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
by Alisha Buaya – Oct 17, 2024
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef
Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'
by Alisha Buaya – Oct 16, 2024
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