Alisha Buaya
Outdoor advertising grows 15.8% in September: SMI Report
Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing large category share swings."
by Alisha Buaya – Nov 1, 2024
Malcom Connor on exiting from UM after two decades: 'I am forever grateful'
'I cannot say unkind things about the people at UM and Mediabrands. They have been (and will continue to be) my colleagues and friends.'
by Alisha Buaya – Nov 1, 2024
Paul Hutchison exits Bohemia after two years: 'It's been a wonderful experience'
'For now it’s just a massive thank you to everyone we have met who has helped us settle into life in Australia and made this Australian Adventure and experience one we will never forget.'
by Alisha Buaya – Nov 1, 2024
Media buyers on the SBS 2025 upfront: 'Well-rounded', 'very smart' and 'punchy'
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
by Alisha Buaya – Nov 1, 2024
Connecting Plots and Nestlé Professional launch Kitchen MVP B2B campaign
Dan Larcombe: 'We wanted to demonstrate how Maggi Gravy is the unsung hero and MVP of any kitchen by chefs dependable quality that delivers delicious results every single time.'
by Alisha Buaya – Oct 31, 2024
Supercars launches second phase of its digital transformation via DDB Group's RAPP
Juan Garcia: 'We’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital experiences.'
by Alisha Buaya – Oct 31, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
JCDecaux and Scope3 team up to measure emissions data
Jo Georges: 'The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.'
by Alisha Buaya – Oct 30, 2024
Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers
Razzell will oversee the team in Victoria, Jeha joins Queensland office
by Alisha Buaya – Oct 30, 2024
Peach PRC leads TikTok content series with Google via 72andSunny
Leah Ferris: "With this content series, we’re proud to continue partnering with local artists, like Peach PRC, to demonstrate the everyday helpfulness of the Google App on iPhone amongst the backdrop of a hyper local rite of passage."
by Alisha Buaya – Oct 30, 2024
Marketer Kathleen Gunther launches Gunther Consulting
'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'
by Alisha Buaya – Oct 30, 2024
People feel more resilient, in control and optimism to drive change: Havas 2024 Meaningful Brands
Olly Taylor: 'Rather than focusing on 'changing the world,' Australians are looking to improve their everyday lives. In a market dominated by duopolies and stifled by competition, the desire for change is turning into action.'
by Alisha Buaya – Oct 30, 2024
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