Alisha Buaya
Netflix and bill: Media buyers on the new ad-supported tier and what it means for advertising
Mediaweek also asked media buyers their predictions for the streaming service in the year ahead
by Alisha Buaya – Dec 15, 2022
Media agencies reflect on the successes and challenges of 2022 and their outlook for 2023
The Australian media industry has had a robust 12 months as agencies got back into the swing of things following the impact of the pandemic. Growth, e-commerce and launching new revenue streams have…
by Alisha Buaya – Dec 14, 2022
Agnes Media founder Charlotte Ward reflects on the agency’s growth and its plans of expansion
Ward also spoke to about incorporating analytics into their work and the benefits of being part of the IMAA
by Alisha Buaya – Dec 12, 2022
BRING GM Adam Ireland reflects on a successful year and shares his optimistic outlook for 2023
Ireland also spoke about the key to the agency's successful campaigns
by Alisha Buaya – Dec 11, 2022
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
AdUnion's Adam Shalagin discusses developing its attribution platform ahead of the cookieless future
Shalagin also spoke about specialising in streaming and how being part of the IMAA has given them a voice
by Alisha Buaya – Dec 5, 2022
NAB's Suzana Ristevski on her team's key learnings and takeaways from their ADMA partnership
Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year
by Alisha Buaya – Dec 1, 2022
Joshua Faulks on his "whirlwind" first month as CEO of AANA and his big plans for 2023
Faulks described his first several weeks as CEO of AANA as a "whirlwind" and "an amazing ride"
by Alisha Buaya – Nov 29, 2022
Audience Precision announces the promotion of Jessica Bray to head of media
Bray spoke to Mediaweek about her stepping into the new role, her goals, and her outlook for the year ahead
by Alisha Buaya – Nov 29, 2022
Bench Media's Anthony Fargeot discusses the benefits of being media agnostic
Fargeot spoke about the agency's development over the years and maintaining a united front amid the pandemic
by Alisha Buaya – Nov 28, 2022
The impact of Ageism and how industry bodies are tackling the issue
Mediaweek spoke with Greg Graham, Wayne Philbert and Jacquie Alley on the industry's response to ageism
by Alisha Buaya – Nov 24, 2022
Mediaweek Agency 50 lister Peter Horgan on making #1 and his outlook for OMG Australia
Mediaweek caught up with Horgan one on from the inaugural Power Lunch
by Alisha Buaya – Nov 20, 2022
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