As television’s night of nights edges closer, the Australian Radio Network (ARN) and the Seven Network have renewed their exclusive FM radio partnership for the 2025 TV WEEK Logie Awards, marking the fourth consecutive year of collaboration between the two major media brands.
With listener reach and audience amplification front of mind, the partnership is a clear example of how broadcasters are leveraging multi-platform integration to deepen audience engagement and maximise sponsor value.
On-air integration builds audience anticipation
In the lead-up to the Logies, ARN will roll out extensive cross-network promotions across its KIIS stations, including The Kyle & Jackie O Show, Will & Woody, Robin & Kip with Corey Oates, Hayley & Max in the Morning, and Weekends with Chris Page & Amy Gerard.
These integrations are designed to connect audiences with the glamour and excitement of the awards in real-time and build organic engagement with ARN’s national listenership of over 3.6 million.
Of particular note for advertisers is a yet-to-be-revealed national competition on Will & Woody, which promises one lucky listener rare access to the Logies festivities.
The promotion positions the awards as not just a television event, but a pop culture experience that transcends platforms, one that’s ripe for brand activation, content extensions and social storytelling.
Strategic alignment for advertisers and broadcasters
For Seven, the partnership offers another layer of promotion ahead of its live Logies broadcast, with Sam Pang as host.
For ARN, the alignment reinforces its strategy of delivering premium entertainment content beyond the traditional radio format. KIIS will be providing red carpet coverage, celebrity interviews and post-event recaps both on-air and online, ensuring talent and brand sponsors alike gain extended visibility across broadcast and digital channels.
Lauren Joyce, Chief Audience and Content Officer at ARN, said the collaboration is grounded in mutual brand equity and audience synergy: “Our continued partnership with the TV WEEK Logie Awards brings together two of Australia’s most iconic media brands to honour the very best in entertainment.
“Now in its fourth year, this collaboration allows us to amplify the Logies’ reach, connecting the event with more than 3.6 million listeners nationwide.”
The TV WEEK Logie Awards will be broadcast live at The Star Sydney and air on Seven and 7plus on Sunday, August 3, 2025. Voting for the awards is underway at the official Logie Awards website.