Amazon reveals details of AFL doco from Eddie McGuire’s Jam TV

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• The untitled docu-series will launch exclusively in over 200 countries and territories in 2021.

Amazon Prime Video has announced it has commenced production with the Australian Football League (AFL) and JAM TV Australia, on a brand new docu-series that follows six key individuals from six teams for their 2020 season of the AFL, the iconic game treasured by many Aussies across the country.

The untitled docu-series will launch exclusively in over 200 countries and territories in 2021.

The brand new series will give Prime members an exclusive behind the scenes look into the 2020 Toyota AFL Premiership Season, which has been impacted amidst the global COVID-19 crisis. Following four legendary players, a coach and an administrator across six different teams, the docu-series will provide a unique insight into the daily challenges and struggles on and off the field of professional football as they navigate their way through the season and these unprecedented times. As the new AFL season recommences for 2020, the six participants will offer viewers an insider view to one of Australia’s historic sporting traditions and go on to bring to life their road to glory, as the docu-series is set to culminate with the 2020 Toyota AFL Grand Final.



AFL players, coaches and administrators the series will follow include:

Peggy O’Neal, Richmond Football Club President
Nic Naitanui, West Coast Eagles player
Stuart Dew, Gold Coast Suns Head Coach
Stephen Coniglio, Greater Western Sydney Giants Captain
Eddie Betts, Carlton Football Club player
Rory Sloane, Adelaide Football Club Captain

“We are thrilled to be adding another Australian Amazon Original to our growing lineup for Prime members in Australia and around the world”, said James Farrell, Vice President of International Originals at Amazon Studios. “We’ve been investing in Australian content for several years, and are excited to add to that momentum with this exciting project. Prime Video has commissioned four Amazon Original series in Australia since 2019, including The Test: A New Era for Australia’s Team, a series of 10 stand-up comedy specials by some of Australia’s best comedians, LOL: Last One Laughing Australia with Rebel Wilson and the upcoming Back to The Rafters. We are looking forward to continuing our work with talented Australian producers and crew teams across the country to bring the AFL docu-series to our Prime members globally.”

“Amazon Prime Video’s ability to tell stories and take fans behind the curtain is unprecedented in global sport and the AFL is proud to partner with Prime Video to showcase our game to the world” said Darren Birch, AFL General Manager, Growth, Digital and Audience. “We are facing unprecedented times in the history of our league, and to be able to document how it unfolds through the lens of some of our competition’s most influential and important figures will be something we look forward to bringing to life.”

“This collaboration with Amazon Prime Video is realising our vision of attracting new audiences whilst engaging our most loyal fans, through relevant, accessible on-demand entertainment content, supporting our leagues purpose to grow the game for all Australians”, said Head of AFL Media Sarah Wyse.

The untitled Australian Original docu-series in conjunction with Australian Football League will be produced by JAM TV Australia, with executive producer and director Gil Marsden (Den of Martians). Former Nine executive Cos Cardone is the CEO of Jam TV and Eddie McGuire is the chairman. Jam TV productions also include Millionaire Hot Seat, Sunday Footy Show and Footy Classified.

The as-yet untitled production will add to the growing line-up of Australian Amazon Original series, including the docu-series with Cricket Australia released in March 2020, The Test: A New Era for Australia’s Team.

Top Photo: Adelaide captain Rory Sloane and GWS counterpart Stephen Coniglio are two of the stars who will feature in the new docu-series (Source: AFL)

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