Amazon and Spotify have announced a new integration in Australia.
The move brings Spotify’s ad supply into Amazon’s demand-side platform, allowing Australian marketers to plan and buy across connected TV, display, audio and video within a single programmatic workflow.
The partnership combines Amazon’s shopping, browsing and streaming signals with Spotify’s global audience of 751 million monthly users, with both companies positioning the integration as a way to improve targeting, scale and measurement.
Audio and video added to Amazon DSP mix
Willie Pang, GM of Amazon Ads, said the integration broadens the platform’s omnichannel offering for Australian advertisers.
“Amazon Ads is committed to being a trusted partner for both advertisers and publishers, helping them unlock the full value of their audiences and inventory,” Pang said.
“With the addition of Spotify’s premium audio and video supply, Amazon DSP offers a truly omnichannel solution for Australian advertisers — spanning Connected TV, display, and audio across the Amazon canvas and the open internet.”
Under the arrangement, advertisers using Amazon DSP can now access Spotify’s premium streaming inventory as part of campaign planning and execution across multiple channels.
Spotify expands automation options for advertisers
Liam Hickey, Head of Automation, JAPAC at Spotify. said the agreement is designed to give advertisers more flexibility in how they buy Spotify inventory.
“We’re always looking for ways to give advertisers more flexibility and control to connect with fans on Spotify,” Hickey said.
“That’s exactly what this partnership makes possible. By bringing our audio and video inventory to Amazon DSP, we’re making it easier than ever for Australian advertisers to reach our highly-engaged global audience.”
Spotify inventory will now sit alongside Amazon’s connected TV supply, allowing advertisers to activate campaigns with shared planning, delivery and attribution across formats.
Full-funnel measurement in focus
Amazon DSP is positioned by Amazon as a full-funnel buying platform that uses first-party insights, clean room technology and AI-driven automation to support media buying and campaign optimisation.
Amazon said the Spotify integration strengthens that proposition by adding premium audio and video environments to existing inventory options.
The company said advertisers will also have access to consolidated campaign measurement and attribution within the platform.
Top Image: Amazon