Yango promotes Amy Carr to managing director

Independent media agency Yango has promoted Amy Carr from general manager of growth to the newly created role of managing director.

The appointment is effective immediately. Carr will oversee Yango’s day-to-day operations and guide the agency’s broader strategic direction as it continues to build its full-service media offering.

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Yango said the move follows a period of business momentum, including new client acquisitions and industry award recognition. The agency has been shifting from its digital-first origins into a broader media strategy, planning and buying business.

Carr to lead Yango’s next phase

Carr joined Yango 12 months ago after senior roles at PHD and Publicis Groupe. Her previous client work includes PepsiCo, Google, Daikin, Kenvue and Bayer.

In her role as general manager of growth, Carr helped shape Yango’s expanded capabilities and new business strategy.

Luke Povee, managing partner and founder of Yango, said Carr had played a central role in the agency’s recent development.

“Amy has been a driving force behind our recent business momentum and our transformation as an agency,” Povee said.

“Moving from a digital specialist to a full-service offering requires sharp strategic vision, and Amy has delivered exactly that. As we step into our next chapter, there is no one better suited to lead the team.

“Her expertise and leadership will be essential as we continue to elevate our work and deliver outstanding results for our clients.”

A full-service focus

Yango said Carr’s focus will align with the agency’s aim to attract clients that are people-focused and results-driven.

The agency said its approach is built around the role of human ingenuity in solving business challenges, alongside data and technology.

Carr said she was proud of the momentum built by the Yango team.

“I’m incredibly proud of the momentum our team has built and thrilled to take on the managing director role during such an exciting period of growth for Yango,” Carr said.

“We are proving that an agile, independent agency can deliver full-service solutions that compete with the biggest players in the market.

“I’m looking forward to continuing our work with clients who value smart, human-led strategy as much as we do.”

Yango provides media strategy, planning and buying across channels, combining its digital background with broader strategic media capabilities.

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