Steve Buscemi reprises villain role in Telstra campaign targeting scammers via Bear Meets Eagle On Fire

Telstra has launched a new campaign with Bear Meets Eagle On Fire, continuing its "intergalactic space emperor" villain storyline, this time around scam prevention.

The campaign brings back Steve Buscemi as the villain while his alien accomplices attempt another cyber attack, which is again blocked by Telstra's network security.

Australians reported more than $2 billion in scam losses last year. The campaign highlights Telstra's network, which blocks millions of scam calls and texts each month.

Directed by Randy Krallman of SMUGGLER, the campaign includes multiple narratives across TV, digital, social, cinema and in Telstra stores.

Alita McMenamin, Telstra Head of Brand and Marketing Communications, said: “Great villains always come back for a sequel. The second chapter of this campaign takes what Australians loved about the original and raises the stakes, using humour and storytelling to bring an important message to life: helping Australians stay safer online.”

Micah Walker, Chief Creative Officer of BMEOF, said: “I’m really proud of this. I think we’ve managed to take some learnings from last time and make something even better. Massive cheers to the whole village it took to bring this all to life.”

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Credits

Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia

Client: Telstra
Chief Marketing Officer: Jana Kotatko
Head of Brand and Marketing Communications: Alita McMenamin
Head of Strategy & Creative Excellence: Nicky Bryson
Brand & Sponsorship Lead: Nicola Reeves
Campaign Leads: Dominique Barlow & Mika Hurrell
Head of Media & Marketing Operations: Paula Marreiros
Media specialist: Tayla Hope

Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling- Smith, Patrick Carmody & Allison Kunzman
Managing Director: Sue Yeon Ahn
Head of Production: Brian Sabowski
Producer: Gustav Geldenhuys
Unit Sofa Producer: Alexandra Vondrackova
Director of Photography: Christopher Sabogal
1st AD: Olda Mach
Production Designer: Jiri Matura
Wardrobe Stylist: Terezie Dvorakova
Hair & Makeup Stylist: Lucie Liskova
S.B. Hair & Makeup Stylist: Pavlina Zdanska
Model Maker: Martin Pec, Honza Bilek
SFX Makeup Artists: Josef Rarach, Vlad Taupesh
Casting Director: Alena Cerna, Jam Casting

Edit House: The Helm (London) / ARC (Sydney)
Editor: Matt Pochettino
Executive Producer: S.J. O’Mara
Executive Producer: Winnie O’Neil 
Assistant Editor: Liam James

Post Production: Blockhead

Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Dan William, Dexter Cave
Composers: Jeremy Richmond, Felix Bornholdt
Sound EP: Michael Gie