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Steve Buscemi reprises villain role in Telstra campaign targeting scammers via Bear Meets Eagle On Fire
Agencies

Steve Buscemi reprises villain role in Telstra campaign targeting scammers via Bear Meets Eagle On Fire

The campaign highlights Telstra's network, which blocks millions of scam calls and texts each month.

by Alisha Buaya – Sep 27, 2026

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Agencies

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...

Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'

by Alisha Buaya – Aug 27, 2025

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