Quantcast taps Tom Weaving for Southeast Asia growth push

Quantcast has appointed Tom Weaving as managing director for Southeast Asia, tasking him with driving revenue growth across Singapore, Hong Kong and other emerging regional markets.

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Based in Singapore, Weaving will also oversee the regional rollout of Q+, Quantcast’s autonomous performance advertising product. The platform lets advertisers reach audiences across the open internet through a single ad set.

Expanding Quantcast’s regional presence

Weaving will report to Paul Sigaloff, Quantcast vice president for APAC, who joined the advertising technology company recently.

“Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth,” Sigaloff said. “This is an exciting appointment for Quantcast as we continue to build our presence across the region.”

Weaving has more than a decade of experience across programmatic advertising, business development and sales leadership in Southeast Asia and the broader APAC market.

He joins Quantcast after almost eight years at The Trade Desk, where he most recently served as senior director of business development for South and Southeast Asia. In that role, he led the growth of the company’s Southeast Asian operations.

Weaving has also held senior sales and account management roles at AOL, Adap.TV and Catcha Digital Asia. He previously served on the IAB Singapore Video Committee.

Focus on performance advertising

Weaving said the region had reached a key stage in its digital development as brands placed greater focus on measurable performance.

“Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever,” he said.

“Quantcast’s AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients’ performance first.”

Weaving’s appointment is effective immediately.