Streaming service Kayo Sports has launched its Get on Board campaign via Fox Creative in collaboration with Beautiful State, Goodman Brothers, and Uncanny Valley. Fronted by cricketer Adam Gilchrist, the campaign is set to debut on February 18, coinciding with the NRL and AFL seasons.
Joining Gilchrist in the campaign lineup are NRL and NRLW players Patrick Carrigan, Nicho Hynes, and Tiana Penitani, AFL and AFLW players Isaac Quaynor, Tom Stewart, and Chloe Molloy, as well as cricketer Sean Abbott and Diamonds champion Donnell Wallam. The talent slate also includes commentators Braith Anasta, Yvonne Sampson, Sarah Jones, and Jonathan Brownn.
Michael Nearhos, Foxtel Group’s executive director of marketing, said: “Sport is for everyone. It’s a vital, exciting part of the lives of Australians. It connects every type of fan.
“Our new campaign is a celebration and an invitation to all sports lovers, the 24/7 sports lovers to the sometimes fan, to ‘get on board’, and be part of the action, and with Kayo Sports, they can.”
Executive director of Kayo Sports, Cate Hefele, added: “Kayo Sports is set for a blockbuster couple of months, headlined by a double-header NRL spectacle in Vegas to launch the season, the return of AFL on Fox Footy, the upcoming F1 season, No Limit Boxing’s March Mayhem, Netball, Supercars, UFC and so much more. This campaign highlights our incredible content and why Kayo is number one for sport.”
Credits:
Kayo marketing
Director of marketing – Stephanie Lukin
Director of sport social – Carl Burgmann
Senior marketing manager – Matt Bartolo
Marketing manager – Jessie Maclaine
Fox Creative
Executive creative director – Guy Sawrey-Cookson
Creative director – Jared Bedford
Associate creative director – Tim Buhagiar
Senior creative – Radge Ratsaphong
Head of production – Anna Stamatatos
Senior integrated producer – Celeste Marsden
Senior designer – Matthew Ireland
Senior creative – Tim Hannah
Senior creative – Drew Morrison
Music co-ordinator – Braydon Greentre
Motion designer – Emily Young
Beautiful State
Executive producer – Kim Kirby
Director – Josh Logue
DOP – Simon Ozolins
Stills – James Green
Post production
Editor – Matt Bennett
VFX – Goodman Brothers
Post producer – Dave Kelly
Music supervision and production – Uncanny Valley
See also: Kayo Sports reports 16% growth in BBL streaming audience ahead of finals matches