For a third successive week Nine has ridden to victory on the back of State of Origin and The Block. The difference this week – there was just one episode of The Block and the football, but that combo was enough to drive Nine to a win.
Nine’s trump card in Week 48 – the final week of survey for 2020 – will be the final episode of The Block for 2020 – The Auctions.
That auction episode could be enough to keep Nine ahead of Seven, however the final two episodes of SAS Australia for the year will help propel Seven into the week.
Nine Week 47
Primary share: 22.1% (22.9%)
Network share: 30.5% (31.3)%
Multichannels: GO! 2.7% (2.7%) Gem 2.5% (2.3%) 9Life 2.1% (2.1%) 9Rush 1.2% (1.2%)
Just one episode of The Block in the week and it was the second-most watched show ahead of Nine’s other audience magnet – State of Origin Game 3.
The audience for the third State of Origin clash was bigger than the first two and the match, which was a decider after it was 1-1 after two games, also broke a record for the biggest live VPM (video player measurement) audience ever – 174,000. The game also had the highest BVOD (live and on-demand) audience ever – 199,000.
The national TV audience numbers for the three State of Origin games this year:
Game 1: 2,378,000 (Metro 1,598,000 Regional 780,000)
Game 2: 2,434,000 (Metro 1,654,000 Regional 780,000)
Game 3: 2,732,000 (Metro 1,882,000 Regional 850,000)
The Block has also been performing well for 9Now with an average BVOD audience of 136,000 (Live + VOD) this season.
Seven Week 47
Primary share: 18.1% (16.6%)
Network share: 26.2% (25.3%)
Multichannels: 7TWO 3.3% (3.7%) 7mate 2.6% (3.3%) 7flix 2.1% (1.8%)
Seven ranked #1 primary channel on the five nights of the week without competition in the form of The Block and State of Origin.
It’s best numbers after Seven News came from the two episodes of SAS Australia which had an average of 673,000 and they both ranked #1 in their Monday and Tuesday timeslots.
Other strong performers included Beat The Chasers on 630,000 and Home and Away which averaged 541,000.
ABC Week 47
Primary share 12.7% (13.5%)
Network share 18.3% (19.2%)
Multichannels: Kids/Comedy 3.0% (2.9%) ME 0.5% (0.5%) News 2.2% (2.2%)
The primary channel performed strongest on Monday and Friday as its mid-week line-up of Hard Quiz and Gruen was impacted again, and for the last time this year, by rugby league.
The Monday numbers held up despite no Four Corners this week while Friday was the result of the Gardening Australia and Vera combo.
10 Week 47
Primary share 9.4% (10.3%)
Network share: 16.5% (16.9%)
Multichannels: Bold 3.7% (3.4%) Peach 2.8% (2.6%) Shake 0.5% (0.5%)
Tougher week with just Have You Been Paying Attention? the only major entertainment franchise still on air. No surprise then that 10’s best night was Monday with a share of 13.6%.
The Living Room was competitive on Friday where it ranked #1 entertainment program under 50 for the night.
Saturday night’s coverage of the Tri-Nations Test between Australia and Argentina did 332,000 which was up 130% on the same clash in 2019.
SBS Week 47
Primary share: 4.9% (4.4%)
Network share: 8.5% (7.3%)
Multichannels: Viceland 1.5% (1.2%) Food 0.9% (0.8%) NITV 0.1% (0.3%) World Movies 1.1% (0.7%)
Share lifted week-on-week thanks to growth at all channels except NITV which pulled back after a lift for NAIDOC Week in Week 46. The biggest audience tuned in for Great British Railway Journeys with 227,000 on Tuesday.
The primary channel was a model of consistency with five successive nights just under 5%.