Week 16 TV ratings: Final full week of wedding reality keeps Nine’s advertisers happy

TV ratings

Nine had its best primary share since February and its third best of the year

Nine was again the clear leader in TV ratings Week 16 with its best primary share since February and its third-best primary share of the year.

Seven was more competitive thanks to Dancing with the Stars: All Stars with its best primary share since January.

The Funeral of the Duke of Edinburgh, Prince Philip, pulled over 1m metro viewers late on Saturday night. The audience was split across all networks which carried the event with either BBC or ITV feeds. Seven had the biggest audience with 430,000.

Nine: Primary share 20.3% Network 30.9%

Four episodes of Married at First Sight were again over 1m with The Final Dinner Party on Wednesday pulling the biggest audience of the season – 1,134,000. It is also the second-biggest non-sport audience of the year after 1,366,000 watching Oprah’s Megan and Harry interview. In BVOD Married at First Sight continues to dominate the rankings with the most-watched episode so far being episode four with a BVOD audience that has now grown to 522,000 (live + catch up).

60 Minutes had a huge week with 830,000 watching another Nick McKenzie investigation which was the show’s biggest audience this year.

A Current Affair had a second successive average audience of 705,000, just short of its best this year of 712,000.

Nine was able to claim leadership in the key demos.

Seven: Primary share 20.3% Network 29.2%

The primary channel was much more competitive this week in the TV ratings thanks to the arrival of Dancing with the Stars: All Stars. The first episode performed best with 744,000 on Sunday which then dropped to just under 600,000 for the Monday and Tuesday episodes.

Seven News was again the champ at 6pm Monday to Friday and on Sunday.

The AFL was on 542,000 on Friday and had audiences of 472,000 Saturday and 469,000 Thursday.

7mate was equal most-watched multichannel on 3.8%.

dancing with the stars

10: Primary share 8.3% Network 15.4%

The start of MasterChef Australia 2021 can’t come quick enough for 10. The network’s flagship should guarantee three months of improved TV ratings performance. Its arrival comes after 10’s lowest primary share since Week 1, 2021.

The primary channel’s best this week was again Gogglebox which had 540,000 viewers on Thursday night.

The next best offerings were the weeknight episodes of The Project 7pm on 406,000 and then weekday instalments of 10 News First at 5pm on 342,000.

The only other program to crack 300,000 viewers was The Living Room with 309,000.

10 Bold was equal most-watched multichannel on 3.8%.

ABC: Primary share 12.2% Network 16.9%

Hard Quiz was the most-watched program with 681,000. There was then a procession of programs that cracked half a million starting with The Weekly (552,000), Old People’s Home for 4 Year Olds (544,000), Fisk (533,000), Australian Story (522,000) and Vera (505,000).

SBS: Primary share 4.4% Network 7.5%

The doco Hindenburg: The New Evidence was the channel’s best on 217,000. Also over 200,000 was a repeat episode of Who Do You Think You Are? on 209,000. Not far behind was Secret Scotland on 195,000.

See also: Week 15 TV: Three Marrieds enough to win for Nine in second Easter week

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