In terms of summer share, Nine won the most weeks.
For the 10 weeks of summer schedule, four fell at the end of 2018 with six at the start of 2019.
Nine managed to rank #1 in primary and combined channel share for the first two weeks of summer in December, and then it has has won the final four weeks of summer 2019, giving it a total of six weeks on top.
Seven has managed to label its summer survey performance as a “record-breaking summer” thanks to fulfilling its ratings prediction.
In a release on the weekend, Seven commented:
The Seven Network has confirmed that it has delivered on its promise to secure a 40%+ commercial FTA share of 06:00–24:00 viewing across summer, having secured a 41% share across the ten summer ratings weeks.
In total, Seven enjoyed 39 days with a commercial FTA share in excess of 40% – the most ever achieved by any network.
Seven’s fresh and innovative coverage of Test and Big Bash Cricket has resulted in year on year audience growth in key demos with P25-54 up 5.8 share points, P16-39 up 6.1, and M25-54 up 23.3, between 06:00 and 24:00.
In addition, Seven has grown its commercial FTA share in total people and in key demographics throughout the day and in primetime.
Highlights of Seven’s Cricket coverage include:
Total reach of over 16.1m Australians nationally, including 13.2m for the Tests and 13.3m for the BBL
Average daytime commercial share of 54.4% during Test broadcast days
Even greater shares seen in key demos, with shares of 61.7% for P16-39, and 65.2% for M16-54
Average primetime commercial share of 37.6% during BBL broadcast days. Even greater shares seen in key demos, with shares of 38.6% for P16-39 and 41.5% for M16-54
Seven West Media’s chief revenue officer Kurt Burnette said: “We said we would deliver a 40+ commercial share and that’s exactly what we have done. We have comfortably exceeded all our ratings projections and delivered share and audience growth in every key demographic.
“We knocked it out the park for our partners and sponsors, along with our spot buyers. All were keen to make the most of being immersed in-between overs, which are among the most energetic, high engagement zones available to advertisers in live sports coverage.
“This is just the first summer of a multiyear partnership, and we already have ideas to further grow audience next season, when we’ll be starting in November. This will give fans earlier test match cricket and advertisers more powerful audiences to connect with in the lead in to Christmas, and then throughout summer as part of our always on strategy.”
Without any sport this summer, Network 10 started being competitive in week three 2019 when I’m A Celebrity…Get Me Out Of Here! launched and managed to rank #1 that week with a launch episode over 1m. It wasn’t until the end of the first week of the Australian Open that another broadcaster managed to crack the 1m mark.
10’s best share of the summer was for the launch of Celebrity and then in week 6 for its Thursday combo of Celebrity and the return of Gogglebox.