Australians continue to spend more than 41 hours a month watching broadcast TV and BVOD, according to the latest Total TV data from OzTAM, reinforcing television’s continued scale for advertisers and broadcasters alike.
The H2 2025 VOZ Total TV Viewing Report shows the combined broadcast and broadcaster video-on-demand ecosystem reached 87.2% of Australians each month – around 24.1 million people.
While streaming services continue to fragment global viewing habits, Australia’s Total TV environment remains stable, with broadcasters maintaining a central role in the national viewing landscape.
Broadcast TV and BVOD continue to deliver scale
According to the report, Australians watched more than 41 hours per month on average across broadcast TV and BVOD viewing, with the majority of consumption still occurring on television sets in the home.
Across the second half of 2025, combined broadcast TV and BVOD viewing delivered 15.7 billion minutes of weekly viewing, broadly in line with the first half of the year.
BVOD, however, continued to increase its share of overall reach.
Weekly BVOD viewing grew 27% year-on-year to 2.5 billion minutes, driven largely by increased live streaming and catch-up viewing across broadcaster platforms.
On a weekly basis, broadcast TV and BVOD together reached 19.4 million Australians, or 70.4% of the population, climbing to 87.2% reach across a month.
BVOD adds incremental reach
The report also highlighted the role BVOD continues to play in expanding audience reach beyond traditional linear viewing.
BVOD-only viewing added around 11% incremental reach to broadcast TV each week, rising to more than 16% among audiences aged 16-39 and 25-54.
For advertisers and media planners, that additional reach has become a core part of the Total TV proposition.
Karen Halligan, Chief Executive Officer of OzTAM, said: “The VOZ H2 data confirms a consistently strong Total TV market, with BVOD continuing to deliver significant incremental reach, particularly for audiences aged under 55. The TV set remains firmly at the centre of broadcaster viewing, even as behaviour evolves across screens, a pattern we also saw reflected in our Q4 2025 Streamscape report.”
She added: “The VOZ Total TV Viewing Report distils the macro trends that matter most. By continuing to share these insights, we ensure the industry has a clear, independent view of cross-platform consumption to support confident decision-making.”
VOZ remains the industry measurement standard
VOZ is Australia’s official Total TV measurement currency, combining panel data from more than 20,000 viewers across 8,300 homes with census-level BVOD viewing data from more than 16 million connected devices each month.
The system provides a national, de-duplicated view of broadcast TV and BVOD viewing across networks, including ABC, Seven, Nine, 10 and SBS and their respective streaming platforms.
OzTAM said the bi-annual report is designed to provide the industry with a clearer understanding of how Australians are consuming television content across platforms.
The latest edition covers the period from 29 June to 27 December 2025.