The Guardian in Australia has appointed Ben Wiles as state sales director for Victoria and South Australia.
Wiles brings more than 15 years’ experience across media sales and commercial strategy, with previous roles spanning Are Media and Bauer Media Group.
In the role, Wiles will lead state sales strategy and agency alignment across Victoria and South Australia. The remit includes growth across digital, audio and video, alongside integrated sponsorship campaigns.
He will report to Danika Johnston, director of commercial partnerships.
“The Guardian’s commitment to quality journalism and its trusted, premium environment creates a powerful platform for brands looking to drive meaningful outcomes,” Wiles said. “I’m looking forward to working closely with our agency partners across Victoria and South Australia to deliver smart, effective solutions in a rapidly evolving media landscape, alongside an incredibly talented commercial team.”
What this means for advertisers
The appointment comes as the Guardian continues work on its transformation project, including expanding video and multimedia capabilities and adopting more collaborative ways of working across its global operations.
The Guardian said the shift is creating new opportunities for advertisers to align with major cultural and news moments within what it described as a trusted, premium environment.