TEAM LEWIS has introduced a new biometric-based service, Training for Trust™ (TFT), which uses AI-powered analysis to measure and enhance communication integrity and credibility for corporate spokespeople.
Developed across the UK, US, and Malaysia, and now operational from a new London studio, TFT combines facial, voice, and eye contact recognition with proprietary modelling. It delivers real-time analysis of performance against criteria including trustworthiness, confidence, and authenticity.
Operating under studio conditions, TFT tracks eye movement, voice tone, and emotional responses such as tension or engagement. Delegates receive an overall quartile Trust Score and a tailored Training Needs Analysis (TNA), highlighting improvement areas for communication skills.
According to TEAM LEWIS, applications span shareholder and internal communications, crisis training, litigation preparation, and candidate vetting across sectors such as finance, health, government, and technology. The tool is intended for senior leaders and simulates scenarios including live media interviews and social media crises.
The launch coincides with the opening of TEAM LEWIS’s purpose-built London studio at Battersea Power Station. The facility, which also offers virtual production and Dolby Atmos mixing, will serve global clients initially, with plans to extend TFT capabilities to all 26 of the consultancy’s global offices by 2026.
TEAM LEWIS COO Yvonne van Bokhoven described the technology as a shift from subjective to objective assessment: “This is the first ever machine-based analytics that can test for integrity. We don’t know of a product like it anywhere in the world.”
Yvonne van Bokhoven
Steve Smith, VP Global Energy Management Communications at Schneider Electric, said the program simulates broadcast conditions and delivers actionable feedback: “Getting detailed reports analysing your performance, coupled with an immediate playback are powerful tools… I can highly recommend this training to any senior company spokesperson.”
Future iterations of TFT are expected to incorporate reputation scoring using online data scraping, according to the consultancy.