Yahoo!
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Yahoo's Elizabeth Herbst-Brady: Refocusing and reaching core customers
“We're not the Yahoo of yesteryear, we're a very new Yahoo"
by Colin Barnard – Jun 21, 2023
Yahoo Advertising launches Yahoo Backstage to provide a path to premium publisher inventory
This supports transparency and supply path optimisation, while maximising media spend and advertisers ROI
by Mediaweek Admin – Jun 21, 2023
Yahoo partners with Adelaide to launch pre-bid segments through the platform's DSP
The integration aims to simplify the application of attention metrics for advertisers
by Mediaweek Admin – Jun 14, 2023
Yahoo Academy opens nominations for its talent-building program
Rosie and Faris Yakob will lead a masterclass on future-proofing careers amid the rise of emergent technologies
by Mediaweek Admin – Jun 5, 2023
Yahoo extends Samba TV partnership to include UK and Canada
The deal is part of an extension and renewal of an existing partnership in Australia
by Mediaweek Admin – May 16, 2023
MAGNA and Yahoo study finds media placement and creative work drive stronger ad effectiveness
"No amount of great media can perform well if creative is mediocre"
by Mediaweek Admin – Apr 19, 2023
Yahoo creates a musical treasure hunt in new Jack Daniel's campaign
"It's a true integration and playing into that digital native mindset.”
by Tess Connery – Apr 2, 2023
Yahoo unveils new leadership and refreshed focus for its ad tech in Australia and Southeast Asia
Its remit includes supporting the business' refreshed focus as a media solutions partner for premium clients
by Mediaweek Admin – Mar 10, 2023
Yahoo!'s Paul Sigaloff joins oOh!media as chief revenue and growth officer
As VP head of APAC at Yahoo!, Sigaloff was responsible for launching Yahoo! in Australia and New Zealand
by Mediaweek Admin – Mar 7, 2023
Yahoo unveils its insights on how Gen Z and Millennials view the metaverse
They study found 66% of APAC and 59% of Australian Millennials and Gen Z looking forward to the metaverse
by Mediaweek Admin – Mar 7, 2023
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