Nine’s drama juggernaut hits 2.8m reach to top Seven’s Idol in the first head-to-head clash.
While viewers bet on the drama, the network bets the house on a $4bn Total TV strategy
Season 1 of Alone Australia delivered massively for advertisers with a series average of 1.24m.
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
"The future of total TV audience trading in Australia"
"Advertisers should be looking ahead to where the market and audiences are headed, and if you ask me, BVOD is it"
There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t...
Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
Gareth Tomlin: General Manager, Data, Insights and Analytics, Paramount ANZ
• Guardian Australia, GB News, Hamish Macdonald, Seven secures The Everest and Golden Slipper
