Taboola
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Taylor Swift, Dune, Elon Musk: Taboola reveal the most read stories and categories of 2024
Taboola monitors have put together a snapshot of the full readership categories and the top stories that defined audiences, breaking down top topics both in the US and globally.
by Alisha Buaya – Dec 16, 2024

Taboola’s Creative Shop drives 88% increase in conversion rates for advertisers in 2024
"We’re continuing to give advertisers the technology and team they need to be successful."
by Mediaweek Admin – Oct 31, 2024

Taboola partners with Jounce Media to verify ad inventory is free of Made for Advertising properties
Adam Singolda: "Advertisers deserve access to premium, brand safe and effective publishers to run their campaigns."
by Mediaweek Admin – Oct 4, 2024

Australia ranked as top winter holiday for UK travellers: Taboola
Dave Struzzi: "Interest in warm weather destinations like Australia, The Caribbean and South Africa is spiking, highlighting strong demand for long haul trips this winter."
by Alisha Buaya – Sep 23, 2024

Taboola expands AI-powered bidding tech to all advertisers
"We’re giving thousands more advertisers the ability to tap into this."
by Talon Editor – Aug 29, 2024

Taboola for Audience tool uses AI to help publishers drive traffic
“Publishers are facing a new era in which sudden decisions by big tech and changes in consumer behaviour are making it harder to survive."
by Tess Connery – Jul 25, 2024

Taboola inks global deal with Apple to power native advertising
Taboola will now be listed as an authorised advertising reseller for Apple, enabling it to sell and resell advertising on Apple's News and Stocks apps.
by Talon Editor – Jul 19, 2024

YouGov: Only 25% of advertisers are ready for cookie deprecation
The new Taboola and YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation.
by Talon Editor – Jun 13, 2024

Taboola puts the spotlight on large advertisers with Taboola Select
Taboola Select will offer inventory that is highly visible, brand-safe, and surrounded solely by trusted editorial content.
by Talon Editor – May 13, 2024

Taboola's Maximize Conversions empowers advertisers to "take the guesswork out of CPC bidding"
The platform claims the AI advertising-focused bidding technology has grown almost double since launching three months ago.
by Mediaweek Admin – Jan 31, 2024

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