A number of one-off events such as the Olympics drove the ad market higher.
• Ad revenues remain on track to set new financial year high
The Commonwealth Games were a key driver of higher demand this month.
• Sector decline slows as advertisers return to trusted news brands
• Eight of 10 largest product categories deliver double digit February growth
This is the first full update of SMI’s media ad spend data at the end of the month.
Market demand is back 8.2% at $425.3m for January 2018
The sector’s advertising revenue hit a year high in the fourth quarter
Digital, outdoor, radio and cinema sectors all reported record agency bookings
Total television bookings grew 5.9% from September 2016
The results are showing lower bookings for every major media
This month SMI has introduced a new data dimension
ABC Upfronts 2021: New channel, new night for Q+A, new dramas & comedy
Gemba appoints Adam Hodge Divisional Manager – Marketing Strategy
TV ratings November 24: SAS Australia wins for Seven
TV Demand: Ted Lasso joins the TV Demand charts + Mandalorian #1
Tim Arvier on the Clarion Awards, tear gas, and getting Trump’s attention
Screen Australia 2019/20 drama report details impact of Covid on industry