"These are huge swings that prove underlying ad demand remains stable for most media"
A number of one-off events such as the Olympics drove the ad market higher.
• Ad revenues remain on track to set new financial year high
The Commonwealth Games were a key driver of higher demand this month.
• Sector decline slows as advertisers return to trusted news brands
• Eight of 10 largest product categories deliver double digit February growth
This is the first full update of SMI’s media ad spend data at the end of the month.
Market demand is back 8.2% at $425.3m for January 2018
The sector’s advertising revenue hit a year high in the fourth quarter
Digital, outdoor, radio and cinema sectors all reported record agency bookings
Total television bookings grew 5.9% from September 2016
The results are showing lower bookings for every major media
This month SMI has introduced a new data dimension
SMI data will also show cross-channel expenditure for each media type