Marovino joins Special from Hello, where she spent five years as director of client experience.
The creative premise is simple: if lions wade through desert heat for wildebeest, imagine what they would do for 100% grass-fed beef...
It comes as it continues to scale its national operations and creative offering.
Cade Heyde: 'With Peter and Alan joining them, we believe we have one of the best, most exciting teams in the world.'
Kedda Ghazarian: 'Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter...
See the top industry stories trending today.
Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.
Incumbent VML held the account for 13 years.
Sian Chadwick: "The decision was mutually reached by both organisations."
Plus: Melbourne's CHEP Network and Dentsu Creative Auckland.
Lindsey Evans: "It is a brand that is at the heart of so many communities."
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland...
Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson have been made group creative directors.
