JB Perrette: 'Australia has been a great success story for us in these early months and has exceeded our expectations.'
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'
'As the launch campaign says, Max is all killer, no filler.'
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want...
The new streaming services launches next Monday.
Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'
Sasha Mackie: 'This premium value proposition needs a media agency who is up to the task of getting that message out far...
