Samsung Ads
Showing 11 - 20 of 36 results
Netflix joins think tank Video Futures Collective
The move represents a formal entry into Australian industry conversations around ad-supported streaming models.
by Natasha Lee – Jun 16, 2025
Magnite and Samsung Ads expand partnership to enhance audience addressability in streaming
Ryan Kenney: 'As ad-supported streaming continues to rise in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide.'
by Alisha Buaya – Apr 10, 2025
Streaming's surge signals new era for Aussie TV ads, says Samsung ads boss
'Alex Spurzem: 'Streaming is the new norm. A third of new Samsung TVs aren’t even being connected to an antenna. That’s a clear signal from consumers that traditional broadcast is no longer their default.'
by Emma Shepherd – Apr 8, 2025
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
Foxtel Media launches the Video Futures Collective, a think-tank championing streaming and digital video
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
by Mediaweek Admin – Mar 6, 2024
Samsung Ads' Behind the Screens report examines the rise of ad-funded streaming
Alex Spurzem: "It is important for advertisers to understand the insights and behaviours of these growing streaming audiences"
by Mediaweek Admin – Oct 31, 2023
Samsung Ads announces expansion into South East Asia
Alex Spurzem: "Connected TV penetration is above 50 percent in several key markets across Southeast Asia"
by Mediaweek Admin – Oct 20, 2023
Samsung Ads Behind The Screens: Thinking beyond fame with Susan Coghill
Plus: Telling "a more interesting and deeper story"
by Mediaweek Admin – Aug 29, 2023
Samsung Ads Behind The Screens: Richard Wheeler on the spaces Samsung is investing in
"I still find it a really interesting space"
by Mediaweek Admin – Aug 28, 2023
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