Samsung Ads
Showing 11 - 20 of 33 results
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
Foxtel Media launches the Video Futures Collective, a think-tank championing streaming and digital video
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
by Mediaweek Admin – Mar 6, 2024
Samsung Ads' Behind the Screens report examines the rise of ad-funded streaming
Alex Spurzem: "It is important for advertisers to understand the insights and behaviours of these growing streaming audiences"
by Mediaweek Admin – Oct 31, 2023
Samsung Ads announces expansion into South East Asia
Alex Spurzem: "Connected TV penetration is above 50 percent in several key markets across Southeast Asia"
by Mediaweek Admin – Oct 20, 2023
Samsung Ads Behind The Screens: Thinking beyond fame with Susan Coghill
Plus: Telling "a more interesting and deeper story"
by Mediaweek Admin – Aug 29, 2023
Samsung Ads Behind The Screens: Richard Wheeler on the spaces Samsung is investing in
"I still find it a really interesting space"
by Mediaweek Admin – Aug 28, 2023
Samsung Ads Behind The Screens: Alex McLean on the benefits of AI
"Don't let the tech wag the dog"
by Mediaweek Admin – Aug 24, 2023
Samsung Ads Behind The Screens: The importance of integrity to Gary Jubelin
Plus: "I'm really enjoying what I'm doing in the media and the podcast world"
by Mediaweek Admin – Aug 23, 2023
Samsung Ads Behind The Screens: The many podcasts of Matthew Johns
"It's a lot of fun, I love it"
by Mediaweek Admin – Aug 22, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.