Pippa Leary
Showing 21 - 30 of 33 results
Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Matt Purcell – Nov 14, 2024
News Corp appoints Dean La Rosa as general manager, commercial data
La Rosa most recently worked at the Seven Network as head of commercial data and programmatic.
by Jasper Baumann – Nov 4, 2024
Pippa Leary leads News Corp's new free news & lifestyle publishing leadership team
The free news & lifestyle division encompasses news.com.au and lifestyle sites such as Escape, Taste.com.au and Body+Soul.
by Jasper Baumann – Sep 3, 2024
Pippa Leary: How D_Coded tackles 'the two horsemen on the horizon'
"We will be the first people in the world who actually turn ScrollX shoppable.”
by Tess Connery – May 16, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
News Corp to explore the future of advertising at D_Coded 2024
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
by Jasper Baumann – May 8, 2024
The full funnel: Behind the D_Coded Total Commerce offering
Pippa Leary: "What brings it together for us is this headless commerce capability"
by Tess Connery – Mar 21, 2023
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