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Paramount Australia

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From 'I'm a Celebrity...' to 'MasterChef', how Paramount Australia's Tamar Hovagimian rewrites the rules of TV sponsorship
Exclusive

From 'I'm a Celebrity...' to 'MasterChef', how Paramount Australia's Tamar Hovagimian rewrites the rules of TV sponsorship

'We are amplifying across streaming and social in a way that has never been done before'

by Natasha Lee – Sep 23, 2025

Paramount+ opens programmatic access to Magnite ahead of Paramount Connect launch
News

Paramount+ opens programmatic access to Magnite ahead of Paramount Connect launch

Paramount Australia has partnered with Magnite to offer programmatic access to Paramount+’s ad-supported tier for the first time.

by Tom Gosby – Jul 15, 2025

Sky News Regional to remain on air under new Network 10 deal
News

Sky News Regional to remain on air under new Network 10 deal

Under the new agreement, Sky News Regional will continue to showcase live crosses, interviews and in-studio appearances with prominent political and business figures.

by Natasha Lee – Jul 14, 2025

Network 10 reveals the new current affairs show to replace The Project
News

Network 10 reveals the new current affairs show to replace The Project

Martin White: 'No filler. No opinion. Just the facts.'

by Natasha Lee – Jun 11, 2025

'We want more': MasterChef’s Marty Benson says sponsor demand is stronger than ever
Television

'We want more': MasterChef’s Marty Benson says sponsor demand is stronger than ever

'We’ve got as many sponsors now as we’ve ever had, and it just shows the strength of the show'.

by Natasha Lee – May 24, 2025

Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Agencies

Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub

Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'

by Alisha Buaya – Apr 16, 2025

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