McDonald’s
Showing 41 - 50 of 56 results
McDonald's and Akcelo launch a 'Very Important Purple' campaign to mark the Grimace Shake release
Oskar Westerdal: 'With this campaign, we’ve captured the unfiltered excitement of the Aussie public and Macca’s own crew.'
by Alisha Buaya – Oct 4, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Amy Shapiro – Jul 19, 2024
DDB Sydney appoints Jack Nunn to lead McDonald's account
Nunn has rejoined the Omnicom agency as creative partner after a two-year stint in the UK.
by Amy Shapiro – Jul 17, 2024
McDonald's marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
by Amy Shapiro – Jul 3, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
Grill'd takes a jab at Macca's in latest work for Gather Round
Dunne: "Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this."
by Amy Shapiro – Apr 5, 2024
On the ground at Gather Round: Macca's, Telstra, and Toyota's activations
Adelaide's Rundle Mall shopping strip - which experienced a 16% surge in foot traffic during last year's inaugural Gather Round - is also home to brand activations.
by Brittney Rigby – Apr 5, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
Macca’s launches footy campaign via DDB Sydney
Amanda Nakad: “We know how much our customers love footy."
by Mediaweek Admin – Mar 11, 2024
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