Kate Blythe
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Howatson+Company and Petbarn launch branded entertainment approach
Kate Blythe: "Brands that attract loyalty participate in culture, rather than interrupt it. We have a loved brand, and deeply recognisable characters."
by Alisha Buaya – Oct 13, 2026
Inside MECCA's Beauty Loop: From loyalty program to community powerhouse
'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'
by Alisha Buaya – Sep 12, 2025
Todd Sampson to round out lineup at ADMA Global Forum 2025
Andrea Martens: 'This year’s agenda is a bold mix of strategy, innovation, and creative prowess, spanning everything from B2B transformation to customer trust, regulatory reform, and AI.'
by Alisha Buaya – Jul 24, 2025
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