Turns out the real action is happening in reconciliation, reporting and workflow admin.
The campaign runs from mid-March to mid-May, combining paid digital media with influencer content.
The new hires span activation, coordination and senior leadership roles.
Peter Horgan: 'John comes with a wealth of experience as a holdco CFO.'
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
Dan Wilkinson: 'JOY were a standout.'
Simon Rush: 'The addition of Matt and Phil won’t just help JOY get to the next level in performance media, it will...
Vic Lorusso: 'We’re more than just traffic.'
Athena is a new sports nutrition range specifically made for women.
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
"It's not about looking back – it's about celebrating our success and about looking ahead"
"It’s a nice bit of recognition for JOY, a company that very deliberately tends to fly under the radar"
The partnership offers a cost-effective, turn-key solution that is simple to use and highly measurable in real-time
