IPG Mediabrands

Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.

by Alisha Buaya – Dec 9, 2024

Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.'

by Mediaweek Admin – Nov 28, 2024

'I cannot say unkind things about the people at UM and Mediabrands. They have been (and will continue to be) my colleagues and friends.'

by Alisha Buaya – Nov 1, 2024

Leadership isn't just about guiding a team; it’s about facing storms head-on, navigating the unknown, and sometimes, it's about finding the courage to rebuild when everything feels like it's falling…

by Mediaweek Admin – Oct 9, 2024

This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New York.

by Alisha Buaya – Sep 30, 2024

Anathea Ruys: "Clients and colleagues alike respect him and he will be sorely missed. I am very sad Mal will be leaving and wish him all the very best in his next stage of his career."

by Alisha Buaya – Sep 26, 2024

Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being curious about its impact.'

by Alisha Buaya – Sep 18, 2024

Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our clients."

by Alisha Buaya – Sep 16, 2024

The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.

by Darren Woolley – Aug 13, 2024

The move coincides with the imminent departure of Ryan Haeusler in October.

by Talon Editor – Aug 8, 2024