Initiative
Showing 81 - 90 of 109 results
Initiative wins and retains Pernod Ricard media account for three more years
McAlister said: “This is phenomenal news, and we are so proud to continue our partnership"
by Mediaweek Admin – Mar 23, 2023
Mediaweek HOT List February 2023: Ryvalmedia and Paper Moose make a mark
Two new entries, but hot starts again to the new year from Initiative, The Monkeys, This Is Flow and The Special Group
by Greg Graham – Feb 21, 2023
Initiative appoints Renae Joseph as its first chief of staff
"I'm thrilled to have the opportunity to step into this new role straight off the bat from returning from parental leave"
by Mediaweek Admin – Feb 13, 2023
Initiative brings back its Super Bowl ad "betting" competition
The fun "betting" competition is open to all industry experts who want to test their power of prediction vs the market
by Mediaweek Admin – Feb 8, 2023
Mediaweek's Ad Placement of the Month: Making HELP stand out
January's ad placement of the month is the NRMA Insurance cricket covers during the Australia v South Africa test match
by Melanie Hoptman – Feb 7, 2023
Initiative welcomes David Cook as head of marketing & IQ
Cook: "I look forward to using my experience to date, and applying it through a slightly different lens"
by Mediaweek Admin – Feb 6, 2023
Initiative announces appointment as Sanitarium's media agency of record
Sanitarium's portfolio includes iconic brands Weet-Bix, So Good, and UP&GO
by Mediaweek Admin – Feb 2, 2023
Initiative welcomes Tom Dodd as IAG appoints Mark Echo
Dodd and Echo commence their new roles effective immediately
by Mediaweek Admin – Feb 1, 2023
Initiative retains Jemena as Mediabrands Content Studio appointed as creative agency of record
Work commences immediately, with the first campaigns expected to go to market in Q1, 2023
by Mediaweek Admin – Jan 25, 2023
CADA's Flex & Froomes take over The Island in partnership with Specsavers
The partnership will see CADA take over Sydney’s most iconic beach club, The Island, on February 3rd
by Mediaweek Admin – Jan 20, 2023
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